Nightowl Coffee
Coffee Start-Up
Booking-Ready Site for a Texas Coffee Cart
Introduction
The Challenge
Nightowl Coffee came to me ready to grow, but with a brand that was barely getting started. They had the passion and the product, but lacked the online infrastructure to scale: No clear visual identity. No strong positioning in the competitive mobile coffee market. Confusing messaging and limited content strategy. This wasn't just about design—it was about establishing a business identity from the ground up.
.jpeg)
No items found.
Results
The Strategy
As Creative Director, I led the effort to develop a brand system and web experience that reflected the heart of Nightowl Coffee: vibrant, expressive, and seriously good.
Core goals:
- Craft a brand identity that reflects bold personality + hospitality
- Position the business as both local-friendly and corporate-capable
- Launch a Webflow site that converts inquiries into bookings
- Build scalable CMS infrastructure to highlight reviews, photos, and events
Since its launch in Q4 2023, the new website and branding have significantly elevated Nightowl Coffee’s market presence. Notable achievements include:
- 1,400+ Leads: Captured through the website within the first quarter of launch.
- Increased Brand Awareness: Recognition among Fortune 1000 companies as a premier coffee catering service.
- Enhanced Client Engagement: Positive feedback from clients impressed by the website’s clarity and energy.
"Nightowl Coffee is now everything we dreamed of—a high-energy, luxury coffee catering brand that truly reflects who we are. The website has been a game-changer, bringing in leads and setting us apart in the industry. We couldn’t be happier!" – CEO of Nightowl Coffee
.webp)
.webp)
